What is Backlink in SEO? | Why it is Important for SEO? | TechMaster

TechMaster is a top blogging site in India. In this blog, we are going to explain what is backlinks? , Why backlinks are important for SEO? And how backlinks are work to get top rank your website on the search engine.

 

What is Backlink?

           Backlinks are links created by the owner of the website to get maximum traffic on his website from other referral websites. In simple language, backlinks are incoming links to a website. It is created when one website links to another. Backlinks are also called ‘Inbound Links’ or ‘Incoming Links’.

           Suppose you are the owner of a website then you need to attract more traffic to your website to sell your product or services. Then you need to reach out to more people. People should know what type of content available on your site. And that time we link our website to other websites that type of linking known as backlinks for SEO.

 
Types of Backlinks in SEO

           In search engine optimization there are mainly two types of backlinks

1. NoFollow Backlinks
2. DoFollow Backlinks

NoFollow Backlinks

           NoFollow backlinks are the links that do not allow search engine bots to follow links. It means the website owner is linking back to you with the ‘NOFOLLOW’ attribute. & that type of link does not pass on link juice. In simple words these types of backlinks not effective for SEO ranking, It only helps to grow traffic on your site.

 

DoFollow Backlinks

           DoFollow backlinks allow Google or any other search engine to follow them. And that type of links also passes the link juice that is very important for SEO ranking. DoFollow backlinks are effective and helpful to grow your website traffic as well as rank your site on search engine page results.

 

Why Backlinks are Important for SEO

           Backlinks for SEO is very important. As we see two types of backlinks, both backlinks are important for us. The goal of every website owner is to attract more traffic from the internet towards his website. And backlinks doing the same for the website owner. Backlinks are collect traffic from other websites and send this on our website. 

           Therefore backlinks are very useful to boost your SEO ranking and grow your website traffic by organically. 

How Backlinks Work for Your Website

           When we use backlinks on our website with the ‘DOFOLLOW’ attribute then our website got more chances to rank on the search engine as well as multiply our website traffic without any paid campaign. Therefore it is also a free SEO off-page technique to boost your website ranking.

            Suppose you link your website on another website, where already so many audiences visit daily. When the audience sees your article on that site, if the article is attractive then the user comes to read your article. If the user found your article helpful and he wants to read more then he clicks on your website links, provided by you. And this type he comes on your website. 

           For SEO ranking, only more backlinks are not sufficient also your content is very important. If you want to learn how to write SEO friendly content then click here or see our blog. 

           Also, read ourtop 11 SEO off-page techniques in 2020. To rank your website on a search engine in a few time. 

           

           Here we explained what is backlinks & how it works for your website. If you still have any questions about your website ranking then ask us in the comment box. 

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